Audio-Technica is the world leader in phonograph cartridges. Its cartridges are used by many renowned companies as original installed equipment and under private label. It is one of the last manufacturers to offer a full line of phono cartridge products that meet the needs of many budget segments, turntable/tonearm requirements, and performance levels.
Audio-Technica's moving magnet cartridge design is patented and delivers "PRACTICALLY IDENTICAL TO THE CUTTER HEAD" performance. Instead of using a single, large magnet like other cartridge manufacturers, Audio-Technica's patented Vector-Aligned™ Dual Magnet‡ design positions two tiny magnets 90 degrees apart. These magnets are positioned directly in line with the two groove walls and each magnet incorporates a separate, independent coil structure. This low magnet mass and geometry allow exact translation of record groove motion into matching electrical signals, ensuring excellent channel separation, extended frequency response, and superior tracking.
Each Audio-Technica cartridge is hand-assembled with tolerances held to mere thousandths of an inch. Stringent quality control assures that tolerances and performance criteria are maintained for each product. This attention to every micro detail in design, construction and final assembly results in superior phono cartridges that are delightfully musical and musically accurate.